Wednesday 29th February, 2012
9:00am to 10:30am
Applications continue to transform the mobile experience, offering new and innovative ways of delivering services and experiences to an ever wider audience.In a shake-up of the traditional mobile value chain, new ecosystems are being built around software platforms and operating systems, constantly redrawing the line between partners and competitors in a dynamic environment. This new paradigm continues to pose a real threat of disintermediation for operators, and as the mobile industry becomes ever more reliant on Internet-based communications, the importance of software in the value chain is only set to grow.What steps are traditional mobile players taking to ensure they remain a relevant voice for their end users and which partnerships will prove most conducive to that end? How do new challengers see this competitive landscape and the role they are set to play? How will the roll out of new web standards such as HTML 5 and IPv6 impact the ecosystem? In this session, CEOs from across the mobile ecosystem will take the stage to share their thoughts on these industry-changing issues.
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