Mobile Agriculture: the market opportunity

A session at Mobile World Congress 2012

Tuesday 28th February, 2012

5:30pm to 6:30pm (WET)

Intensive panel session showcasing the market opportunity for Agricultural Value Added Services (Agri VAS) in emerging markets. The rural sector represents the largest customer base in emerging markets and is a significant growth area for the mobile industry. In response to this opportunity, the GSMA launched the mFarmer Initiative in 2011 to support mobile operators and agricultural organisations in launching commercially viable mobile information services for farmers.

Join a panel of experts from the industry to discuss:

Panellists include:

Jawahar Kanjilal, Global Head of Nokia Life Tools,Nokia

Marc Ricau, Vice-President Country and Partnerships,  OrangeAMEA

Mark Davies, CEO,Esoko

Subrahmanyam Srinivasan, CEO,IKSL(joint venture between airtel and IFFCO)

Justin Keeble, Director of Sustainability Services,Accenture

Fiona Smith, Director mAgri Programme,GSMA

For more information please emailmAgri@gsm.org.

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 5:30pm6:30pm WET

Date Tue 28th February 2012

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