Mobile Advertising: Context is King - Advertising & Marketing with Mobile Social Media

A session at Mobile World Congress 2012

Tuesday 28th February, 2012

4:00pm to 5:30pm (WET)

It’s no surprise that, given mobile’s inherently personal nature, it has grown quickly to be a major channel for social media. This willingness of users to engage with mobile social networking offers real opportunities for brands to create contextually relevant messages for their customers.

Advertisers are already getting get a grip on PC-based social media: eMarketer predicts social network advertising revenues to reach US$10 billion in 2013, almost double the $5.5 billion forecast for 2011. But the personal gets more personal and the contextual more contextual with mobile, so marketers still have a lot to contend with before marketing via mobile social networks really lives up to its potential.

This session will ask how the combination of presence and social context that mobile offers can be used for brand advertising. It will ask whether audience targeting and relevance is more assured via the mobile channel, and how the mobile social media approach can fit with a wider advertising campaign.

About the speakers

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Renate Nyborg

Director Digital, Edelman

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Helen Keegan

Other, Mobile Media Specialist

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Thom Brenner

VP Applications, Nokia

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Uri Blackman

SVP Applications, UberMedia

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Rupert Daniels

Director Global Partnerships, Arsenal FC

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Karl-Heinz Land

Chief Evangelist & SVP Social, Microstrategy

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 4:00pm5:30pm WET

Date Tue 28th February 2012


Hall 5, Auditorium 3, Fira Montjuic

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