Tuesday 28th February, 2012
4:00pm to 5:30pm
It’s not news that mobile technologies are making a huge impact on the retail business. Instant price comparison, mobile payment technologies, competitive online alternatives and the convenience appeal that mobility brings to the casual window-shopper have surely changed the way we all shop and this industry works.
By leveraging on better knowledge of consumer behaviour, demographics and context, retailers are developing more attractive ways to improve the overall shopping experience, all the way from inventory management - one of the most important secrets of the trade - to mobile payments and transactions and it seems that the smartphone revolution has just started to redefine the retail business.
This session will bring together executives from different players in the mobile retail ecosystem to discuss the latest trends and drivers that are shaping this revolution.
VP & GM of Mobile, Groupon
Digital Lead Brand Experience, Taco Bell Corporation
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