Mobilising the Retail Business

A session at Mobile World Congress 2012

  • Mihir Shah
  • Ronalee Zarate Bayani

Tuesday 28th February, 2012

4:00pm to 5:30pm (WET)

It’s not news that mobile technologies are making a huge impact on the retail business. Instant price comparison, mobile payment technologies, competitive online alternatives and the convenience appeal that mobility brings to the casual window-shopper have surely changed the way we all shop and this industry works.

By leveraging on better knowledge of consumer behaviour, demographics and context, retailers are developing more attractive ways to improve the overall shopping experience, all the way from inventory management - one of the most important secrets of the trade - to mobile payments and transactions and it seems that the smartphone revolution has just started to redefine the retail business.

This session will bring together executives from different players in the mobile retail ecosystem to discuss the latest trends and drivers that are shaping this revolution.

About the speakers

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Mihir Shah

VP & GM of Mobile, Groupon

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Marcelo Claure

Chairman & CEO, Brightstar

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Mark Newman

Chief Research Officer, Informa Telecoms & Media

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Mike Wehrs

CEO & President, Scanbuy

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Ronalee Zarate Bayani

Digital Lead Brand Experience, Taco Bell Corporation

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James Anderson

Group Head & SVP of Mobile & Emerging Payments, Mastercard

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 4:00pm5:30pm WET

Date Tue 28th February 2012


Hall 5, Room 5, Fira Montjuic

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