Mobile Advertising: Mobile in the Marketing Mix - Does Having an App Count?

A session at Mobile World Congress 2012

Tuesday 28th February, 2012

2:00pm to 3:30pm (WET)

Mobile has the potential to be all things to all men when it comes to advertising. Big screens and fast networks mean mobile can compete for eyeballs with TV and movies; search puts it up against the fixed internet; SMS and messaging are possible replacements for direct mail. But is such a blanket approach the right one? What is the ‘right’ use of mobile in advertising? Does the contextual nature of mobile actually mean that we should be talking about marketing, not advertising?

This session will ask how mobile should fit into a brand’s cross-platform marketing strategy. It will consider how we should conceptualise mobile, whether in terms of its potential to create a short term splash or to build and support long-term consumer engagement.

About the speakers

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Naveen Tewari

CEO, InMobi

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Joy Liuzzo

VP, InsightExpress

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Jay Altschuler

Director Global Media Innovation, Unilever

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Scott Seaborn

Head Of Mobile Technologies, Ogilvy Group UK

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Michael Bayle

SVP & GM of Mobile, ESPN

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Alex Moukas

CEO, Velti

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Ludovic Levy

Director of Mobile Advertising, Orange

Next session in Hall 5, Auditorium 3

4pm Mobile Advertising: Context is King - Advertising & Marketing with Mobile Social Media by Renate Nyborg, Helen Keegan, Thom Brenner, Uri Blackman, Karl-Heinz Land and Rupert Daniels

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 2:00pm3:30pm WET

Date Tue 28th February 2012


Hall 5, Auditorium 3, Fira Montjuic

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