Mobile Applications: Building for Tomorrow - The Evolution of App Development

A session at Mobile World Congress 2012

Tuesday 28th February, 2012

2:00pm to 3:30pm (WET)

The changes in the app-development environment have been many and varied over the last few years. The journey from 2007, when the market that didn’t even know what apps were, let alone really use them, to where we are today has already seen the rise and fall of several development platforms. This fluctuating landscape has forced developers to make difficult choices about what to develop for which platform. Plus it’s getting harder and harder for individual apps to stand out as they become victims of their own success.This session will look at the current app development landscape and will examine the emerging trends that will shape the future ecosystem. Speakers will discuss the drivers for change, the value of HTML5 versus developing for native platforms and the problem of discovery. They will also look beyond handset-based apps to mobile apps for TV, for cars etc, and will consider what the ecosystem and business models for non-handset and cross-platform apps look like.

About the speakers

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Safdar Mustafa

Head of Mobile Media, Al Jazeera

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Peter Broekroelofs

CTO & Co-Founder, Service2Media

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Scott Jenson

Creative Director, frog

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Jon Summers

SVP of App & SVC Services, AT&T;

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Tim Green

Executive Editor, Mobile Entertainment

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Hoojong Kim

SVP Global Technology Research Institute, SK Telecom

Next session in Hall 5, Auditorium 2

4pm Mobile Enterprise: Maximising Workforce Productivity in the Age of Consumerisation by Srinivas Krishnamurti, Fernando Alvarez Tabio, Nicholas McQuire, Alan Panezic, Juan Carlos Lopez-Vives and David Halpin

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 2:00pm3:30pm WET

Date Tue 28th February 2012


Hall 5, Auditorium 2, Fira Montjuic

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Books by speaker

  • The Simplicity Shift

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