Monday 27th February, 2012
2:00pm to 3:30pm
Apps are integral to the way many of us now live, work and play. From the games business to gamifying business, apps exist for everything from throwaway fun through to essential work tools. Some apps we pay for, some we don’t. Some we probably don’t even think of as apps, since they fit so seamlessly into the way we live our lives.
Overall, the apps business is booming; Gartner forecasts US$15.9 billion end-user spend on apps in 2012. But reports also suggest that half of apps make less than US$3k each. Given the months of work that can go into producing an app, this kind of return on investment can’t be sustainable long term. How should the apps ecosystem evolve to support development?
This session will look at two sides of the app equation: first, the money question – what is the most sustainable way to build an apps business model? And second, a discussion of how the world works for developers and a look at the type of apps that are out there changing the way we live.
VP Mobile Partnerships, TripAdvisor
4pm Mobile Applications: The Future of Voice & Messaging by Tom Christian Gotschalksen, Alistair Mitchell, Talmon Marco, Kobus Smit, Jan Koum and Frederic Huet
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