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Mobile Applications: Apps for All - How Apps are Changing our Lives

A session at Mobile World Congress 2012

Monday 27th February, 2012

2:00pm to 3:30pm (WET)

Apps are integral to the way many of us now live, work and play. From the games business to gamifying business, apps exist for everything from throwaway fun through to essential work tools. Some apps we pay for, some we don’t. Some we probably don’t even think of as apps, since they fit so seamlessly into the way we live our lives.

Overall, the apps business is booming; Gartner forecasts US$15.9 billion end-user spend on apps in 2012. But reports also suggest that half of apps make less than US$3k each. Given the months of work that can go into producing an app, this kind of return on investment can’t be sustainable long term. How should the apps ecosystem evolve to support development?

This session will look at two sides of the app equation: first, the money question – what is the most sustainable way to build an apps business model? And second, a discussion of how the world works for developers and a look at the type of apps that are out there changing the way we live.

About the speakers

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Jose Valles

Head of BlueVia, Telefonica

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Ben Whitaker

CEO, Masabi

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Nathan Clapton

VP Mobile Partnerships, TripAdvisor

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Rob Grimshaw

MD FT.com, FT

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Scott Ellison

VP Mobile & Connected Platforms, IDC

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Vincent Hoogsteder

CEO & Co-Founder, Distimo

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Eugene Tsyrklevich

CEO, Parkopedia.com

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Liat Ben-Zur

SD of Software Strategy & Business Development, Qualcomm CDMA Technologies

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Doug Renert

Co-Founding Partner, Tandem Capital

Next session in Hall 5, Auditorium 2

4pm Mobile Applications: The Future of Voice & Messaging by Tom Christian Gotschalksen, Alistair Mitchell, Talmon Marco, Kobus Smit, Jan Koum and Frederic Huet

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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When

Time 2:00pm3:30pm WET

Date Mon 27th February 2012

Where

Hall 5, Auditorium 2, Fira Montjuic

Short URL

lanyrd.com/spyfk

Official session page

www.mobileworldcongress.com/…s-1

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