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by Brad Frost
As the digital landscape continues to become more complex, it's essential for us to start thinking beyond the desktop and embrace the unpredictability of the future. Mobile is forcing us to rethink the content we create and the context in which people interact with our products and services. This session will cover how to change our thinking and start acting differently in order to create more future-friendly experiences.
You've likely heard about content a lot lately—content is king, content should flow like water, "Content First!". But what IS content in its basest form? Is it HTML? XML? JSON? Is it human-readable plaintext? And once we have our content, how do we transform it to look wonderful on mobile devices, televisions, regular old computers, refrigerators? Where does content end and platform-specific representation begin? The mobile revolution has shown us that our content management and web publishing technologies are entangled and flawed. The web will continue to be consumed by more and more clients, many of which haven't even occurred to us yet. But by thinking deeply and re-examining the essence of our content, we can help to architect a flexible future for the web.
10th–11th May 2012