Mobifying eCommerce: taking an internet business mobile with client-side adaptation

The Web is powered by countless content management, eCommerce and marketing systems. Client-side adaptation - complemented by responsive, mobile and iPad design - is a powerful technique for launching mobile and iPad web experiences for virtually any website. Using Bonobos, a leading men's retailer, Igor will discuss some of the challenges internet businesses face today and the huge growth opportunity behind extending their web capability to mobile and tablet devices.