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Reaching millions more Firefox users in Latin America

A session at MozCamp LatAM 2012

Who are Firefox users? Why should people use Firefox? Think about your family, your doctor, the supermarket employee you buy your groceries from. Do they use Firefox? Why should they use Firefox? Let's answer these questions together. In this interactive session and training, attendees will learn about current tools for talking to every-day people about Firefox, and work together in creating new programs to reach the next millions of Firefox users - especially those in Latin America.

How can we talk with millions of Firefox users using social media? Throughout Latin America social media has increasingly become an important way to engage with users. Firefox in this region has over 1.6 million fans on Facebook and they are vibrantly interacting with us. Let's look at ways we can engage with Firefox users in Latin America. We'll talk as a group about ideas for social media, and attendees will learn how to talk with Firefox users one-to-one on social networks.

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