Sessions at MozCon 2012 on Friday 27th July

Martin looks at how you can push Excel to do much more than you ever thought possible. In this case, build an index of the web to give you early warnings about index updates and get the full picture of your vertical.

Learn how to make the most out of project management best practices and methodologies when implementing SEO in big companies and how to sniff out what's working and what's not.

Figure out what's working for your site with attribution modeling. Mike takes two basic tools: GA and Excel and turns them into a goldmine of information.

Don't let changes in Google's tools get you down. Jessica's going to improve your spirits by showing you how to estimate your keywords' traffic with the data at your fingertips.

Are you ready to rock Conversion Rate Optimization? Joanna walks you through the psychology of the new consumer and how to rethink traditional CRO to capture more conversions, more engagement, and keep customers happy.

Get the best practices for optimizing social sharing and how this structured markup makes a difference for SEO. Get tips on optimizing pages to create and tracking the best share snippet. Plus, quickly and automatically create UTM variables to track the effectiveness of each social share with an Excel spreadsheet to make everything easier.

Get the best local citations for your city. Darren gives his tips over 93 cities with 650+ keywords in 71 different business categories. Time to start building your local rankings today.

Having trouble finding the ROI for your video marketing initiatives? Video doesn’t have to be hard or expensive anymore. Learn to create awesome video content that supports your SEO efforts without spending a fortune. Jeff shares how he's created 500+ videos in less than a year all for around $50 each.

US consumers will spend $327 billion online in 2016, and the competition's getting really serious. To succeed, sites need to improve their advanced strategies because everyone's doing a good job on the basic key SEO factors. This session covers tips and tricks such as link building strategies, scalable content creation, and measurement and reports with Google Analytics, developed for one of Brazil's biggest online retailers.

Detailed tactics to make every piece of content you create have more social shares, earn more links, and bring more and more valuable traffic to your site.

An in-depth look at the structure of great content marketing campaigns including how to set up your site, content, and team for success.

All our speakers take the stage to give you their nifty techniques to send you home with your brain buzzing with more awesome. Plus, some closing thoughts and extra MozCon love.