It Moves

What is the primary quality of great design? It moves. It moves us emotionally, it moves from person to person, it moves us forward toward something better. Designers shift like the trickster across the borderlands, tell productive untruths, then toil to make them reality. Design shifts like a shadow and moves the target, and when it does so well, the products of the design get passed on like a story and turn into a gift. Pass it on.

Frank Chimero is a designer, illustrator, and author. He makes pictures about words and words about pictures. He’s been recognized by Print Magazine as a New Visual Artist and the ADC as a Young Gun. His work revolves around storytelling, wit, creative process, and visual experience, and he is the author of a book called The Shape of Design. He doesn’t know where he’s going, but he’s on his way