It's Not You, It's Your Stories: Why Fundraisers are Failing at Storytelling - and What They Need to Change

A session at Nonprofit Technology Conference 2012

We've all bought into the myth before: tell the sappy story of someone in need, get a bunch of donations. One problem: Nonprofits are adding stories to their fundraising messages and it isn't working. Find out why stories don't always work. Learn how to develop stories that do work. Walk out with the tools you need to make sure your next fundraising campaign motivates your reader to give. Attendees will get sage advice and see real world case studies from Sue Citro, Director of Digital Strategy, International Programs at The Nature Conservancy and Steve Daigneault, Sr. VP at M+R.

Session Takeaways

1. Find out why stories don't always work in fundraising appeals
2. Learn the basic requirements to telling the right story
3. Get concrete tips to use when planning your next campaign or writing your next appeal

About the speaker

This person is speaking at this event.
Sue M. Citro

Loves all things about fundraising especially online giving & global call-to-action campaigns.

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Date Wed 4th April 2012

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