We've all bought into the myth before: tell the sappy story of someone in need, get a bunch of donations. One problem: Nonprofits are adding stories to their fundraising messages and it isn't working. Find out why stories don't always work. Learn how to develop stories that do work. Walk out with the tools you need to make sure your next fundraising campaign motivates your reader to give. Attendees will get sage advice and see real world case studies from Sue Citro, Director of Digital Strategy, International Programs at The Nature Conservancy and Steve Daigneault, Sr. VP at M+R.
1. Find out why stories don't always work in fundraising appeals
2. Learn the basic requirements to telling the right story
3. Get concrete tips to use when planning your next campaign or writing your next appeal
Loves all things about fundraising especially online giving & global call-to-action campaigns.
Sign in to add slides, notes or videos to this session