Ethnographic Animation: 3D Design for Marketing and Education

A session at NXNE Interactive 2012

  • Kate Ertmann

Friday 15th June, 2012

12:00pm to 1:00pm (EST)

Learn how animation can be leveraged as a key strategy in communicating human-centered research to decision makers, venture capitalists and customers. Animation has proven to be effective at appealing to diverse consumers because studies have shown that people have a heightened emotional response to animation. Get a comparison breakdown of the advantages of using animation visualization versus video when explaining complex UX data and results, as well as Best Known Methods for the process itself. This describes the interactive nature of developing animation.

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Kate Ertmann

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Time 12:00pm1:00pm EST

Date Fri 15th June 2012

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