Proximity is a Virtue: Why Location Based Marketing isn’t Really about Location

Mobile technologies allow a whole new way of thinking about customers, providing the means to identify the precursors to purchasing, which in turn requires new ways to think about marketing.

Mobile devices leave behind a digital exhaust, which lets people, and their favored brands, track, modify and optimize their behavior together - which may be what new marketing looks like.

How to think about mobile - a medium which operates exclusively in different kinds of NOW.