Tuesday 20th March, 2012
12:15pm to 1:15pm
A lot has changed in social advertising, to the point where some of the best practices from less than five years are at best irrelevant and at worst detrimental to smart businesses. Social's sphere of influence is no longer confined to social networks, and the big data generated by sites like Twitter and Facebook influences countless business and branding decisions. Application-based ads are still in play, but they've been surpassed by data-driven units influenced by the interest graph (140 Proof) and the social graph (Facebook). Social advertising vendors, analytics companies, and data experts will be asked to share their thoughts on social advertising, discuss how it has evolved, what it means, and how we can look at this evolution to predict where it's going.
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