Open innovation is an incredibly powerful tool that companies can use to maintain market alignment with their products. However, these initiatives can be particularly difficult to incorporate into an organization’s pre-defined product planning process.
Join us on April 26th as innovation expert Jose Briones shares his approach to implementing open innovation in a way that will complement product planning processes and increase the chances of product success. This session will cover:
Benefits of an open innovation process
Use of software tools and social media for open innovation
Open Innovation Case Study: How One Company has increased their ideas to market and accelerated time to market
26th April 2012