Accepting payments via the operator bill has become a popular payment option on Facebook and app stores in the last few years. The billing experience is so intuitive that it has one of the highest conversion rates of all payment mechanisms. So far it was however only accessible for large companies or by using Facebook credits. The Wholesale Applications Community (WAC) is an initiative launched by mobile operators to give access to operator billing to everyone. In this session we will explain how you can start using it yourself. If you can't wait until 1 June, you can get a head start by downloading our SDK from http://www.wacapps.net/sdks (no registration required).
VP Devices and Products for the Wholesale Applications Community (WAC)
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