Packaging That Sells

Make it Matter

1 3 October 2012

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A new economic reality requires new thinking, and BRANDPACKAGING's Packaging that Sells conference returns for its 10th annual event with a single message: Make it Matter.

The media landscape is awash in noise and clutter; you have a few fleeting seconds to make a connection. When you make an investment, you want it to reach the right people, in the right context, you want it to matter!

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  • David Offdawall Lai

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