Why are tablets such a big hit now after years of failed efforts -- and what does the explosion of form factors mean for content creators?
by Frans Vermeulen
The battle for digital readers is transforming the publishing landscape. Yesterday’s assumptions—“You can’t make money on e-books;” “The iPad is the only tablet worth talking about”—just aren’t true anymore. Everything is changing—and fast. As newspapers and magazines increasingly morph into the digital space, and the cloud becomes an ever-more viable content outlet, who will win the battle for readers? And how, where, and when will people be getting—and sharing—written content?
The huge transformations in publishing require leaders who excel at making things happen—and the ability to regroup and change direction mid-stream. Media has always been a fast-paced industry, but today’s publishers need to be more nimble than ever before—and need the ability to instill that move-on-a-dime flexibility throughout their companies. How is the new landscape changing the industry and the people in it? What are the most innovative leaders doing to map out the future of publishing as it’s unfolding?
Seems like there’s an app for almost everything today—or will be. But is this a deep well or are we headed to rock bottom? Is app success at the expense of the web? Can the “appified” web bring in the same kind of revenue? What are the benefits and limitations of native apps vs. web apps? Is HTML5 the solution? A look at the limits and possibilities of the “app economy.”
by Josh Jaffe
by David Card
How can you curate the chaos of social discovery? Real-time results from a proprietary survey will be first revealed at paidContent 2012, focusing on how, when and why traditional media audiences are migrating to digital content. Card will discuss what the most salient, emerging lessons are and how you might apply them to your digital strategy.
When everything is everywhere, how do you get the right content to surface at the right time in front of the right people? How do you avoid search-engine syndrome? A look at who’s leading in discoverability, how it ties into branded content distribution, and the results of getting this critical piece of the puzzle right.
by Mustafa Oyumi
by Staci D Kramer and Jon Miller
Spotify has 2.5 million paying customers. One year in, The New York Times’ pay wall is proving successful. Once a question of “will they? /won’t they?”, consumer online content payments appear to have a rosier future. In these new frontiers, how do you effectively price your content when there are few comparisons and free alternatives elsewhere? Meet some of the companies making it work globally –and find out.
Politics really is the ultimate branded content. So in this big election year, how will social factor into who wins, who loses—and who comes out looking good either way? Will the promise of social—its potential to democratize the influencers, redirect the conversation, and flatten the playing field—ultimately change the outcome? Or will it end up being more of the same, with campaign dollars trumping viral as the way to spread the message and get the word out? And who’s making money from it?
by Richard Russo and Jeff Roberts
The online video business is crossing some new and important thresholds. YouTube has placed its big bet with its new channels, and Facebook is plotting its next move. And new deals between cable operators and major content companies continue to spread TV and movies more widely across platforms and devices, with the Disney-Comcast pact being just the latest example. Meantime, web-only studios are now producing shows that draw millions of viewers. Will this be the year that web video takes off and gets monetized at entirely new levels?
23rd May 2012