Social: The new politics-as-usual

Politics really is the ultimate branded content. So in this big election year, how will social factor into who wins, who loses—and who comes out looking good either way? Will the promise of social—its potential to democratize the influencers, redirect the conversation, and flatten the playing field—ultimately change the outcome? Or will it end up being more of the same, with campaign dollars trumping viral as the way to spread the message and get the word out? And who’s making money from it?