"MHealth,FB,Twitter,Txting,Blogs,YouTube,Oh MY! Exten(Social Media)sion"

A session at The Priester National Extension Health Conference

Tuesday 10th April, 2012

4:15pm to 5:15pm (EST)

Umekia R. Taylor, MS,RD, CD-N
University of Connecticut
College of Agricuture and Natural Resources
Department of Extension

Wanda A. Hamilton, DTR
University of Connecticut
College of Agriculture and Natural Resources
Department of Extension

Dr. Ana Gomez
Research Specialist
University of Connecticut
Department of Kinesiology and Department of Extension

While social media is the norm for Millenials , GenXers, previous generations are striving to catch up, keep up or get on board. Some people are non users and shy away from technology. The Center for Disease Control (CDC) developed a Health Communicator's Toolkit, stating that "using social media tools has become an effective way to expand, reach, foster engagement and increase access to credible, science-based health messages" (The Health Communicator's Toolkit,Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at CDC, July 2011)." As social media is evolving, the face of communication is also quickly changing and dynamic. Bolstered by societal morphing to a paperless green machine, there are trends indicating increase use of and reliance upon technology. When a sudden out of season 2011 Connecticut weather related events (Hurricane in August and Snow fall in Early October prompting power outages), emergency preparedness also encompassed quests by people to connect to Internet and social media platforms for communication. Many public places, malls and businesses were converted to " docking stations" in order to power on cellular devices and tablets. Since Extension's purpose is to teach and educate, there must be consistent adaptation by educators to learn and use these technological modalities if Extension is to remain a viable leader in public outreach education. This workshop will review strategies to incorporate and engage audiences with social media; explore various social media technologies; guide participants to develop a framework for their own Media outreach plan; share strategies used to incorporate technology into the 4-H FANs (Fitness and Nutrition Program).

About the speakers

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Umekia R. Taylor

Educator for Nutrition and Fitness, Avid Salera!

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wanda hamilton

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Time 4:15pm5:15pm EST

Date Tue 10th April 2012

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