Global Product Management Talk On The Marketing Side of Agile: Secrets For Success w/ Ron Brown @browncompany

A session at Global Product Management Talk

  • Ron Brown

Monday 6th February, 2012

12:00am to 12:00am

Ron Brown, CEO & Author On Secrets Leading Companies Know That You Probably Don't

Leading companies bring in over twice the revenue from new products as their less-successful peers. What do they know that the rest of us do not?

Successful companies spend much more time figuring out how to be more innovative. Small Agile development teams have emerged as a cornerstone strategy - their organizational design, which encourages discovery, experimentation, and self-governance, produces significant benefits, not least of which is speed. When Agile teams are employed, parent companies (or investors) get more innovation attempts per dollar. But in leading companies, Agile-like teams are only the start, not the end, of the pursuit of innovation. New product development leaders have recognized that Agile teams still lack critical knowledge about what makes products successful from a marketing standpoint. No surprise; these Agile teams are made up of developers, who are mostly engineers.

Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event online and as a mobile application in the Android and iTunes marketplaces.

This week, a drawing will be held during the real-time Twitter Chat for participants using the hashtag #ProdMgmtTalk - attend to find out what you can win! Background resources: http://bit.ly/zYROOe Mark your calendar with the correct time: http://bit.ly/ywKVGN

Successful entrepreneur and author Ronald Brown dug through 60 years of industry research about product success, which he augmented with developer interviews in a wide range of companies. Ron Brown will discuss 10 core strategies, many of which are not readily apparent, that leaders take to give them their significant competitive edge.

Brown will be speaking at the weekly Global Product Management Talk on Twitter Monday, February 6, 2012 at the corresponding times of 2:00 PM Pacific Time, 5:00 PM Eastern Time, which will be Tuesday, February 7 at 9:00 AM Sydney, Australian Time using the hashtag #ProdMgmtTalk

Ron Brown is a successful startup CEO with an extensive background in technology and consumer marketing. He started his career at Nestle, and then moved to international ad agencies J. Walter Thompson and BBDO. At JWT, Brown managed the HP computers and printers businesses. As VP Corporate Marketing at Wyse Technology, he gained global channels, distribution and corporate marketing experience. As president at eFax.com, he built one of the fastest growing consumer internet sites. Brown is also a patent holder and author of the book titled "Anticipate. The Architecture of Small Team Innovation and Product Success," available on Amazon, Apple iTunes, Barnes & Noble, and Kobo.

“I'm really looking forward to my discussion with the Global Product Management Talk community using Twitter," said Ronald Brown, Managing Partner at Brown & Company LLC. "What could be faster and more efficient?"

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Ron Brown

CEO, Author, Patent Holder

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Time 12:00am12:00am UTC

Date Mon 6th February 2012

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