Winning Internal Communications Presented by Keynote Speaker Max McKeown, Writer and Strategy, Leadership and Culture

A session at Putting Employees First, CIPR Inside Annual Conference

Wednesday 7th November, 2012

9:30am to 9:30am (GMT)

How internal communicators can help employees to embrace complexity and uncertainty
how leaders provide evidence that effort is worthwhile and improvements can be made to overcome apathy and boredom and restore purpose to employee's lives how internal communicators can help to free radicals to challenge assumptions.

Max McKeown is an advocate of innovation culture. He argues that failure can be positive for progress if it is viewed as part of learning. He makes a distinction between change and progress - "change is inevitable but progress is not". He also argues that "reacting matters as much as planning" and that strategy is effective only when it shapes events in the real world. In his latest book, Adaptability, he sets out four levels of adaptation that social groups can achieve. Collapsing is the end of the social group. Coping is survival 'without prosperity, pride or joy'. Thriving provides benefits that are worthwhile and desirable. The final level, Transcending, overcomes the limits of the old system, allowing more for everyone.

About the speaker

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Max McKeown

Strategist and Scientist. Consultant, Speaker, Author: The Strategy Book, Adaptability, The Truth About Innovation BA MBA PHD FRSA bio from Twitter

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Time 9:30am9:30am GMT

Date Wed 7th November 2012

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