Keeping your email out of the spam folder is tougher than you might think. Over 20% of legitimate email never makes it to the inbox. Customers quickly become frustrated when they don’t receive important messages like password resets, online purchase receipts, shipping notifications and registration confirmations.
Drawing from his experience at SendGrid, which has delivered over 37 billion emails on behalf of over 40,000 customers, Elmer will teach you the factors that determine whether your email will hit the inbox and the practical steps you can take today to avoid the SPAM folder and ensure that your customers receive the communications they expect.
Elmer Thomas is a Developer Evangelist at SendGrid. He works with developers at hackdays and conferences to further simplify the process of integrating with SendGrid’s APIs and to discover what new email challenges need to be conquered. When not on the road, he works on making life for developers using SendGrid frictionless.
Developer Evangelist @SendGrid #ComputerEngineering #Developer #Productivity #Entrepreneurship #APIs #IPAs #Education bio from Twitter
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