Sessions at Reasons to be Creative on Thursday 14th June

The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.

In the current moment of economic uncertainty, every economy is taking stock and once again turning to innovation as the silver bullet that will guide us forward.

Yet in the eyes of many leaders, innovation seems tightly coupled with Science, Technology, Engineering, and Math -- the STEM subjects. Maeda posits that we need to add "Art" to turn STEM into STEAM.

Through his experiences as president of the US's leading art and design college, Maeda argues that the critical thinking, critical making and creative leadership which is embodied at RISD can lead us to an enlightened form of innovation where art, design, technology, and business meet.

He shares lessons from his journey as an artist-technologist-professor turned president to reveal a new model of leadership for the next generation of leaders.