Grandmas who love Dragonforce: The intertwined digital tribes of pop-culture democratization

Tim was born in Vegas to a jazz guitarist and a dancer choreographer. In fact, he grew up to be a musician himself – picking up a nasty soccer habit, a bit of Mandarin, and an insatiable curiosity for how the universe works along the way. Tim studied computers and learned how to silk screen in school in Arizona. From 5 to 9, Fri to Mon, Tim’s a proud father of 3 boys, an electronic producer, a fan of latin jazz…and, thus, a very busy husband. He’s passionate about the movement of information and trends from sub-cultures to popular cultures – and he has found a way to make that part of his job.

At BLITZ, he leads Experience & Strategy – a group of experience designers, researchers, analysts, and strategists. Their work shapes clients’ brand positioning, communication strategy, experience designs, social planning and content approaches – all based on a mix of consumer insights and the courage needed to take a creative leap. Tim practices a mix of executive jazzercise and conference room kung fu. He’s a mixed media idea artist…whiteboards, sticky pads, sketch books and windows. He believes that good brands can make happy people, and that happy people can make a better brand – efficiency in marketing, communicating specifically to populations based on powerful cultural connections and basic human motivations. Tim has been in the business for over 10 years – and has successfully developed experience strategy for brands like Intel, Disney, Naked Juice, HALO, Call of Duty, and the NFL.