More and more companies have started adding UX designers to their product and service development organizations, but few have explored all that implies. Hiring the best designers in the world doesn’t do much good if they cannot do their best work, do not fit into the development process, or do not influence strategic product decisions. Despite the importance of this relationship between design and the organization, designers generally do a poor job of discussing the challenge, either ignoring it or exhibiting a nutzererfahrung über alles hubris. We will discuss a richer picture of design well-integrated into the organization.
Principal User Experience Designer, Riverbed Technology
Jonathan Korman has been an interaction designer for over fifteen years, working on a wide range of projects. He served as a consultant at Cooper for a decade, and is currently works as principal user experience designer at Riverbed Technology. He coined the abbreviation “IxD,” which is less a mark of great influence than of great age.
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