The Design of Marketing (or Why Marketing Shouldn’t Be a Four Letter Word)

Marc Escobosa is a design strategist, UX designer and software executive. As the VP of Marketing & Design at Arena Solutions, he’s helping to change the way innovative products like the Lytro camera, the Square mobile payment system, and the Sonos wireless hi-fi system are designed and manufactured.

Prior to Arena, Marc co-founded a boutique design firm where he and his co-conspirator designed all sorts of things from brand identity systems to websites to user interfaces for consumer and enterprise web applications. They also designed the guest experiences for one-of-a-kind places to stay like The Post Ranch Inn in Big Sur, and an unnamed destination in Belize that would have rocked your world had it ever opened.

Marc studied interaction design at the illustrious but ultimately ill-fated Interaction Design Institute Ivrea in Italy and studied the biological underpinnings of human psychology at Dartmouth College in Hanover, NH.