SMX Boot Camp: Keyword Research & Copywriting for Search Success

A session at SMX East 2012

Tuesday 2nd October, 2012

9:00am to 10:15am (EST)

The first step to any successful marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.

About the speakers

This person is speaking at this event.
Debra Mastaler

Online marketing, content promotion, marketing tools and SEO. Love family and friends, gardening, hiking and the mountains. Texan by birth, Virginian by choice. bio from Twitter

This person is speaking at this event.
Christine Churchill

Personal account for Christine Churchill. My business account is @keyrelevance I talk a lot about online marketing, SEO, PPC, Keywords and horses. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 9:00am10:15am EST

Date Tue 2nd October 2012

Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session