Tuesday 2nd October, 2012
9:00am to 10:15am
The first step to any successful marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.
Online marketing, content promotion, marketing tools and SEO. Love family and friends, gardening, hiking and the mountains. Texan by birth, Virginian by choice. bio from Twitter
Personal account for Christine Churchill. My business account is @keyrelevance I talk a lot about online marketing, SEO, PPC, Keywords and horses. bio from Twitter
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