What SEO Performance Metrics Are Truly Important?

A session at SMX East 2012

Tuesday 2nd October, 2012

9:00am to 10:15am (EST)

Your boss or client may think top rankings are gold, but most knowledgeable SEOs will tell you those stats are so 20th-century that they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results for everyone? Speakers in this session have promised to “open up their kimonos” and reveal the really useful, measurable techniques they use to demonstrate the value of their work.

About the speakers

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Ryan Jones

SEO analytics manager at SapientNitro. I code, I write, I speak, I play hockey, softball & golf. tweets are mine alone. bio from Twitter

This person is speaking at this event.
Rob Bucci

I'm the founder of @getSTAT. Also, in no particular order: ruby programmer, data wrangler, snowboarder, sailor, cyclist, and bon vivant. bio from Twitter

This person is speaking at this event.
Rhea Drysdale

CEO, Outspoken Media. Equal parts SEO / Reputation. Earl Grey--hot.

This person is speaking at this event.
Vanessa Fox

I write and speak about search a lot. I own Nine By Blue, where we mix tech + data + search + user experience. Before that, I built Google webmaster central. bio from Twitter

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Time 9:00am10:15am EST

Date Tue 2nd October 2012

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Books by speaker

  • Marketing in the Age of Google

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