SMX Boot Camp: Link Building Fundamentals

A session at SMX East 2012

Tuesday 2nd October, 2012

10:45am to 12:00pm (EST)

Ever since Google created PageRank, every good search marketer’s motto has been “I link, therefore I am.” They’re important! Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

About the speakers

This person is speaking at this event.
Debra Mastaler

Online marketing, content promotion, marketing tools and SEO. Love family and friends, gardening, hiking and the mountains. Texan by birth, Virginian by choice. bio from Twitter

This person is speaking at this event.
Christine Churchill

Personal account for Christine Churchill. My business account is @keyrelevance I talk a lot about online marketing, SEO, PPC, Keywords and horses. bio from Twitter

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Time 10:45am12:00pm EST

Date Tue 2nd October 2012

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