Tuesday 2nd October, 2012
10:45am to 12:00pm
Many search marketers have to manage both text and display ads, and how to do this best is an important concern. An key success factor with this juggling act is retargeting: understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search. This session looks at how the pros are making the most effective use of a rich combination of all types of marketing assets to extend their reach and boost conversions.
Executive Features Editor, Marketing Land and Search Engine Land at Third Door Media
Vice President of Clix Marketing. Co-author of PPC: An Hour a Day from Wiley/Sybex. SEM columnist in SEW, Website Mag, adCenter Blog. bio from Twitter
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