•  

The Optimal Conversion Recipe: Search, Display & Retargeting

A session at SMX East 2012

Tuesday 2nd October, 2012

10:45am to 12:00pm (EST)

Many search marketers have to manage both text and display ads, and how to do this best is an important concern. An key success factor with this juggling act is retargeting: understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search. This session looks at how the pros are making the most effective use of a rich combination of all types of marketing assets to extend their reach and boost conversions.

About the speakers

This person is speaking at this event.
Pamela Parker Caird

Executive Features Editor, Marketing Land and Search Engine Land at Third Door Media

This person is speaking at this event.
Kevin M. Ryan

Man with audience, Motivity and a motorbike. bio from Twitter

This person is speaking at this event.
James Green

CEO, Magnetic

This person is speaking at this event.
Susan Waldes

SEM guru. Director of Client Services @ppcassociates bio from Twitter

This person is speaking at this event.
Joe Kerschbaum

Vice President of Clix Marketing. Co-author of PPC: An Hour a Day from Wiley/Sybex. SEM columnist in SEW, Website Mag, adCenter Blog. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 10:45am12:00pm EST

Date Tue 2nd October 2012

Short URL

lanyrd.com/sycbg

Official event site

searchmarketingexpo.com/east/

View the schedule

Share

See something wrong?

Report an issue with this session