SMX Boot Camp: Paid Search Fundamentals

A session at SMX East 2012

Tuesday 2nd October, 2012

1:30pm to 2:45pm (EST)

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

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Matt Van Wagner

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Time 1:30pm2:45pm EST

Date Tue 2nd October 2012

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