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Google Bought A Zoo: Surviving Penguins, Pandas and Other SEO Beasts

A session at SMX East 2012

Tuesday 2nd October, 2012

1:30pm to 2:45pm (EST)

According to search honcho Amit Singhal, Google is making up to 600 changes to its algorithm per year. Some major, some minor, but all potentially having an impact on whether your site and content is found when people are searching. How do you track these changes? How should you respond? Attend this session to get answers, and learn the best strategies for getting back in Google’s good graces should you get negatively hit.

About the speakers

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Matt McGee

Executive News Editor at SearchEngineLand.com & MarketingLand.com, speaker, marketing consultant, founder of atu2.com, author of 'U2: A Diary', husband, dad... bio from Twitter

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Todd Friesen

Recommended by 4 out of 5 people that recommend things. bio from Twitter

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Ross Hudgens

Digital marketing consultant, specializing in building scalable businesses online. I blog and tweet about SEO, CRO, PPC, and general marketing. bio from Twitter

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Erin Everhart

Director of Web Marketing at 352 Media Group (@352Media). Grammar geek. Music nerd. Tennis pro. Writer, editor junkie. Gator fanatic. bio from Twitter

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Eric Enge

Holistic Internet Marketing Optimization Practitioner bio from Twitter

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When

Time 1:30pm2:45pm EST

Date Tue 2nd October 2012

Short URL

lanyrd.com/sycbp

Official event site

searchmarketingexpo.com/east/

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