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PPC Analytics: Crunching Your Own Data

A session at SMX East 2012

Tuesday 2nd October, 2012

1:30pm to 2:45pm (EST)

In this session, we will explore new ways to analyze data from all available sources to improve your PPC campaign performance. We’ll tackle the challenges of both large and small data sets, managing through the fog of long-tail data, and making decisions from seemingly inconclusive data. Plus we’ll provide you with new types of KPIs, PPC analytics, attribution models, and trend line analyses that will help you identify new opportunities for optimization.

About the speakers

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David Rodnitzky

CEO of PPC Associates. 11+ years in SEM and digital media. Big fan of the Iowa Hawkeyes. bio from Twitter

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Brad Geddes

PPC Geek & Official AdWords Seminar Leader. Author of Advanced Google AdWords.

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David Roth

Sr. Director, Search Marketing, Yahoo

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Marc Poirier

Founder and CMO at Acquisio, search engine marketing expert with academic background in cognitive science (Ph.D.). Hobbies include fishing and boxing. bio from Twitter

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RKG

Search, Marketing & Musings in 140 Characters or Less bio from Twitter

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When

Time 1:30pm2:45pm EST

Date Tue 2nd October 2012

Short URL

lanyrd.com/sycbq

Official event site

searchmarketingexpo.com/east/

View the schedule

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Books by speaker

  • Advanced Google AdWords
  • Advanced Google AdWords

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