Tuesday 2nd October, 2012
1:30pm to 2:45pm
In this session, we will explore new ways to analyze data from all available sources to improve your PPC campaign performance. We’ll tackle the challenges of both large and small data sets, managing through the fog of long-tail data, and making decisions from seemingly inconclusive data. Plus we’ll provide you with new types of KPIs, PPC analytics, attribution models, and trend line analyses that will help you identify new opportunities for optimization.
CEO of PPC Associates. 11+ years in SEM and digital media. Big fan of the Iowa Hawkeyes. bio from Twitter
PPC Geek & Official AdWords Seminar Leader. Author of Advanced Google AdWords.
Founder and CMO at Acquisio, search engine marketing expert with academic background in cognitive science (Ph.D.). Hobbies include fishing and boxing. bio from Twitter
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