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Being Found Through Mobile Apps

A session at SMX East 2012

Tuesday 2nd October, 2012

1:30pm to 2:45pm (EST)

Most marketers recognize the increasing significance of mobile apps, but don’t understand how they work or how to optimize to be found on them. And that’s a lost opportunity, because mobile searchers are increasingly forgoing browser-based search for specialized apps. This session looks at some of the most popular search-oriented apps and provides solid advice for creating “appilicious” content that’s more likely to be found by those not using traditional desktop search.

About the speakers

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mary beth brendza

Mobile Aficionado bio from Twitter

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Quixey

Quixey is The Search Engine for Apps. Simply describe what you want to do and we'll find apps that do just that. Follow us @ blog.quixey.com. bio from Twitter

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Adam Dorfman

Partner, SIM Partners

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Greg Sterling

Internet analyst, concerned citizen bio from Twitter

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andyatkinskruge

international search marketing specialist and speaker bio from Twitter

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When

Time 1:30pm2:45pm EST

Date Tue 2nd October 2012

Short URL

lanyrd.com/sycbr

Official event site

searchmarketingexpo.com/east/

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