International vs Domestic SEO - What's Similar, Different And The Challenges of Both

A session at SMX East 2012

Tuesday 2nd October, 2012

1:30pm to 2:45pm (EST)

Many U.S. and North American based companies focus on optimizing websites for the three major search engines, Google, Bing and Yahoo, in English and sometimes Spanish and Asian languages as well. This can be challenging, but how do SEO experts in large global corporations manage their SEO in disparate languages across a myriad of search engines, including Google, Baidu and Yandex? This panel session will highlight some of today’s biggest brands’ opportunities and challenges for domestic SEO and global SEO. Attendees will hear from top brands that manage these challenges and continue to improve their rankings and win.
* The strategies and tactics that SEO practitioners use to get big brands ranked both domestically and globally
* The challenges that SEO practitioners face with localization, when dealing with multiple languages, dialects and “cultural” influences that differ in same language nations
* Learn the opportunities and challenges each search engine offers SEO practitioners in improving rank – from Google to Baidu to Yandex

About the speaker

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Jeff MacGurn

VP of Earned Media, Covario

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Time 1:30pm2:45pm EST

Date Tue 2nd October 2012

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