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PPC Analytics: Competitor Analysis

A session at SMX East 2012

Tuesday 2nd October, 2012

3:30pm to 4:45pm (EST)

It’s not enough to be brilliant with your own paid search efforts. You also need to have an intimate understanding of your competitors – their keywords, landing page and quality score strategies, campaign management efforts – everything that they’re doing to enhance their visibility and jostle you out of your hard-won positions. It’s relatively easy to apply the time-tested techniques of competitive intelligence to give yourself an edge, and this session shows you how.

About the speakers

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Lyena Solomon

yoyoseo.com/about/lyena-solomon/

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Direct Agents

Direct Agents is a performance based online advertising agency. Email marketing@directagents.com for more info. Tweets by the DA Marketing Team! bio from Twitter

This person is speaking at this event.
Matt Van Wagner
This person is speaking at this event.
Brad Geddes

PPC Geek & Official AdWords Seminar Leader. Author of Advanced Google AdWords.

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When

Time 3:30pm4:45pm EST

Date Tue 2nd October 2012

Short URL

lanyrd.com/sycby

Official event site

searchmarketingexpo.com/east/

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Books by speaker

  • Advanced Google AdWords
  • Advanced Google AdWords

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