Keynote Conversation: John Borthwick - Founder & CEO, Betaworks

A session at SMX East 2012

Wednesday 3rd October, 2012

9:00am to 10:00am (EST)

If you’ve spent any time in social media, there’s an excellent chance you’ve used a product that started with Betaworks. The company gave birth to Summize, which became Twitter Search. Twitter’s TweetDeck client is another Betaworks child. Millions shorten URLs with Bitly each month; SocialFlow helps managers send tweets and Facebook posts to their audiences; Chartbeat provides real-time analytics. Newest child? Digg, which was reborn in six weeks under Betawork’s parentage. In this conversation with conference co-chair Danny Sullivan, Betaworks CEO John Borthwick will cover how his company decides what to back in the rapidly evolving world of social media, as well as trend and his perspectives on the space.

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John Borthwick

CEO @betaworks bio from Twitter

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Time 9:00am10:00am EST

Date Wed 3rd October 2012

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