Do Not Track, Do Not Cookie: How to Handle Government Pushback on Digital Marketing

A session at SMX East 2012

Tuesday 2nd October, 2012

10:45am to 12:00pm (EST)

Good news – the EU unexpectedly backed away from its cookie and tracking legislation policy that severely limited online marketing. Bad news – US lawmakers are contemplating sweeping changes to intellectual property law that will stifle access and the flow of information we’ve long been accustomed to. What’s a marketer to do? This session is a marketer’s guide to new and proposed regulations. It provides tips on how to comply with (or cleverly avoid) regulations that limit relationships with your online customers and users.

About the speakers

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David Mink

Founding Launcher of Avalaunch Media | @AvalaunchMedia specializes in Content Marketing, Infographics, Social Promotion | SEO, & PPC | Search Speaker | Attorney bio from Twitter

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Tony N. Wright

I am WrightIMC CEO. Interactive Marketing, Search Marketing and Rep Management Geek. Have family. Live in Dallas. http://www.linkedin.com/in/tonynwright bio from Twitter

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Jud Soderborg
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Chris Sherman

Executive editor, SearchEngineLand. Longtime search observer; occasional pundit. Interesting followers. bio from Twitter

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Time 10:45am12:00pm EST

Date Tue 2nd October 2012

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