Schema 101: Why The New Meta Data Matters

A session at SMX East 2012

Wednesday 3rd October, 2012

10:45am to 12:00pm (EST)

Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important “facts” about their businesses that both inform searchers and build authority with search engines. This session looks at these microdata standards and how to use them to enhance the importance of your own online content.

About the speakers

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Carrie Hill

SEO, PPC, Social Media, Email Marketing. Pinterest Addict and Voracious Cook :) bio from Twitter

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Elisabeth Osmeloski

Exec Editor @SearchEngineLand.com / President of SLCSEM.org - Utah's Professional Search Marketing Association / Marketing Geek & Travel Writer bio from Twitter

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Barbara Starr
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Matthew Brown

Head of Special Projects @SEOmoz Portland. Co-Founder at AudienceWise. Former Director of Search @NYTimes - I fight for the users. bio from Twitter

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Time 10:45am12:00pm EST

Date Wed 3rd October 2012

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