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The Mad Scientists of Paid Search

A session at SMX East 2012

Wednesday 3rd October, 2012

10:45am to 12:00pm (EST)

It’s alive! Mwah ha ha ha! Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords, bidding strategies and other assorted parts into monster PPC campaigns. Attend this session to see how they’ve successfully enhanced paid search performance with rigorous testing and trial and error. Their creations are abnormally effective!

About the speakers

This person is speaking at this event.
Matt Van Wagner
This person is speaking at this event.
Michael Behrens

Veteran in the interactive marketing space bio from Twitter

This person is speaking at this event.
Dr. Siddharth Shah

Sr. Director, Business Analytics Efficient Frontier bio from Twitter

This person is speaking at this event.
Robert Cooley

CTO, OptiMine Software

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When

Time 10:45am12:00pm EST

Date Wed 3rd October 2012

Short URL

lanyrd.com/sycch

Official event site

searchmarketingexpo.com/east/

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