Personas are a way to model the basic types of visitors you expect to come to your site and tailor their experience to fit their needs. To be successful, you need to truly understand the needs of your customers, and “get into their heads” to model optimal online paths through your web site to satisfy them. This session looks at how personas can be a powerful tool for attracting customers, whether through organic or paid search campaigns.
I write and speak about search a lot. I own Nine By Blue, where we mix tech + data + search + user experience. Before that, I built Google webmaster central. bio from Twitter
Interested in SEO, Search Marketing, Conversion Improvements, and Social Marketing. bio from Twitter
Global Marketing Consultant and Co-Author of Search Engine Marketing, Inc. bio from Twitter
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