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What's Your Personas-ality?

A session at SMX East 2012

Wednesday 3rd October, 2012

1:30pm to 2:45pm (EST)

Personas are a way to model the basic types of visitors you expect to come to your site and tailor their experience to fit their needs. To be successful, you need to truly understand the needs of your customers, and “get into their heads” to model optimal online paths through your web site to satisfy them. This session looks at how personas can be a powerful tool for attracting customers, whether through organic or paid search campaigns.

About the speakers

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Vanessa Fox

I write and speak about search a lot. I own Nine By Blue, where we mix tech + data + search + user experience. Before that, I built Google webmaster central. bio from Twitter

This person is speaking at this event.
Michael Smith

Interested in SEO, Search Marketing, Conversion Improvements, and Social Marketing. bio from Twitter

This person is speaking at this event.
Mark Munroe

SEO Pro, Work for Reply! For fun its Music & Sports bio from Twitter

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Bill Hunt

Global Marketing Consultant and Co-Author of Search Engine Marketing, Inc. bio from Twitter

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When

Time 1:30pm2:45pm EST

Date Wed 3rd October 2012

Short URL

lanyrd.com/sycck

Official event site

searchmarketingexpo.com/east/

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Books by speaker

  • Marketing in the Age of Google
  • Search Engine Marketing, Inc.

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