Schema 101: Real World Markup for Success

A session at SMX East 2012

Wednesday 3rd October, 2012

1:30pm to 2:45pm (EST)

You know semantic markup is important, but are you using it in the most effective way possible? This session features marketers that have explored and fine-tuned their approaches to microdata and other ways of expressing authority to search engines. Speakers will also offer case-study examples of how paying attention to detail has had a significantly positive impact on online visibility.

About the speakers

This person is speaking at this event.
Elisabeth Osmeloski

Exec Editor @SearchEngineLand.com / President of SLCSEM.org - Utah's Professional Search Marketing Association / Marketing Geek & Travel Writer bio from Twitter

This person is speaking at this event.
Paul J. Bruemmer

Mr. Bruemmer specializes in helping organizations improve their performance through the analysis of Search Engine Optimiztion (SEO) and Semantic Technology. bio from Twitter

This person is speaking at this event.
Jonathan Goodman

President of Halyard Consulting and Author of The World of Internet Marketing

This person is speaking at this event.
Milestone Internet

Full-service internet marketing company for the hospitality industry, developing a powerful online presence for hotels, resorts & hospitality. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 1:30pm2:45pm EST

Date Wed 3rd October 2012

Short URL


Official event site


View the schedule


Books by speaker

  • The World of Internet Marketing: The Basics

See something wrong?

Report an issue with this session