iConvert: Landing Pages & Conversion In a Smartphone & Tablet World

A session at SMX East 2012

Wednesday 3rd October, 2012

1:30pm to 2:45pm (EST)

Well-designed mobile landing pages and sites can mean the difference between consumer engagement or abandonment, with corresponding consequences to your brand. But can mobile sites and landing pages actually drive conversions? Should marketers plan that mobile users will convert on their smartphones, or should they expect conversions to come from other channels, like landline phone, computer or even (gasp!) offline? And how can those smartphone-influenced sales or conversions be tracked? What about “T-commerce?” Should tablets be treated like PCs or smartphones or neither? Join us as we debate these burning questions and take away best practices you should be implementing.

About the speakers

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Greg Sterling

Internet analyst, concerned citizen bio from Twitter

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Chris Goward

Founder of WiderFunnel, the Conversion Optimization company, author of You Should Test That!, keynote speaker. Sign up for the blog:

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Carlos del Rio

Author; Speaker; Raconteur; Dir. of Digital Strategy and Analytics. bio from Twitter

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Scott Brinker

Marketing technology entrepreneur, ion interactive co-founder & CTO, post-click marketing advocate, and author of the Chief Marketing Technologist blog. bio from Twitter

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Time 1:30pm2:45pm EST

Date Wed 3rd October 2012

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Books by speaker

  • A Strategic Framework For Emerging Media: A User Driven Change Book
  • User Driven Change: Give Them What They Want

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