From Authorship To Authority: Why Claiming Your Identity Matters

A session at SMX East 2012

Wednesday 3rd October, 2012

3:30pm to 4:45pm (EST)

With all of the recent focus on “content is king,” many marketers overlook that there’s a much broader process involved in establishing and maintaining the all-important factor of “authority.” This comprehensive session considers the entire process of “claiming your identity,” starting with brainstorming sessions with SEO, social and content development teams, to content promotion tactics for gaining authority links. Both enterprise SEO teams as well as outside consultants will benefit from this session.

About the speakers

This person is speaking at this event.
Bill Slawski

Passionate about search, patents, the environment, music, and life.

This person is speaking at this event.
Mike Arnesen

Founder & CEO at UpBuild

This person is speaking at this event.
Elisabeth Osmeloski

Exec Editor @SearchEngineLand.com / President of SLCSEM.org - Utah's Professional Search Marketing Association / Marketing Geek & Travel Writer bio from Twitter

This person is speaking at this event.
Brahm Booth

...an Internet Entrepreneur, Online Marketer, Musician, Lover of Nature, and Curious about all things Science, Tech, and Society. I believe in networking.

This person is speaking at this event.
Lisa Weinberger

Training consultant: Content Publishing | Strategy | Content Promotion | SEO | Social Media | Link Building since 1997. bio from Twitter

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 3:30pm4:45pm EST

Date Wed 3rd October 2012

Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session