Pagination & Canonicalization For the Pros

A session at SMX East 2012

Wednesday 3rd October, 2012

3:30pm to 4:45pm (EST)

SEO geek alert: Google now recommends using the pagination tag with optional parameters, sort orders, and filters. For the rest of us, that raises questions like: are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks.

About the speakers

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international search marketing specialist and speaker bio from Twitter

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Jeff Carpenter

Pack leader to pitbull mix, terrier, pitbull, and mastiff. Spending my time Managing SEO for Petco. bio from Twitter

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Vanessa Fox

I write and speak about search a lot. I own Nine By Blue, where we mix tech + data + search + user experience. Before that, I built Google webmaster central. bio from Twitter

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Maile Ohye

Having fun in the city, working at Google, optimizing for genuine moments. bio from Twitter

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Time 3:30pm4:45pm EST

Date Wed 3rd October 2012

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Books by speaker

  • Marketing in the Age of Google

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