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Pagination & Canonicalization For the Pros

A session at SMX East 2012

Wednesday 3rd October, 2012

3:30pm to 4:45pm (EST)

SEO geek alert: Google now recommends using the pagination tag with optional parameters, sort orders, and filters. For the rest of us, that raises questions like: are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks.

About the speakers

This person is speaking at this event.
andyatkinskruge

international search marketing specialist and speaker bio from Twitter

This person is speaking at this event.
Jeff Carpenter

Pack leader to pitbull mix, terrier, pitbull, and mastiff. Spending my time Managing SEO for Petco. bio from Twitter

This person is speaking at this event.
Vanessa Fox

I write and speak about search a lot. I own Nine By Blue, where we mix tech + data + search + user experience. Before that, I built Google webmaster central. bio from Twitter

This person is speaking at this event.
Maile Ohye

Having fun in the city, working at Google, optimizing for genuine moments. bio from Twitter

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When

Time 3:30pm4:45pm EST

Date Wed 3rd October 2012

Short URL

lanyrd.com/syccx

Official event site

searchmarketingexpo.com/east/

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Books by speaker

  • Marketing in the Age of Google

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