Is Your Search Marketing Career Optimized?

A session at SMX East 2012

Wednesday 3rd October, 2012

5:00pm to 6:15pm (EST)

Many search marketers focus on the results of their efforts (rightly so!) – things like reports demonstrating metrics achieved, ROI targets exceeded and so on. And then they wonder why they haven’t received a promotion or salary increase lately. An equally important part of optimizing your career is to demonstrate how you’re creating value for clients and employers, quantify that value and communicating a persuasive message about your success up the various management and stakeholder chains. This session looks at specific techniques that are overlooked by many when negotiating their compensation packages, and how to make the most from your hard work.

About the speakers

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John Cole

Director of Search Marketing at National Football League bio from Twitter

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Elisabeth Osmeloski

Exec Editor @SearchEngineLand.com / President of SLCSEM.org - Utah's Professional Search Marketing Association / Marketing Geek & Travel Writer bio from Twitter

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Chris Taylor

Director, Executive Search, Onward Search

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Hamid Saify

Afghan-American entrepreneur. VP, Search Marketing at @deutschinc LA & CEO @choicepunch - http://www.choicepunch.com bio from Twitter

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Casie Gillette

Just a search marketing girl in a crazy internet world. #SEO, #Social, Brands & #Boston. Speaker | Lover of Life | Director of Online Marketing @Komarketing bio from Twitter

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Time 5:00pm6:15pm EST

Date Wed 3rd October 2012

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