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Direct Answers & The Knowledge Graph: Friend or Foe?

A session at SMX East 2012

Wednesday 3rd October, 2012

5:00pm to 6:15pm (EST)

We all want the best “results” from search engines, and increasingly we’re seeing “direct answers” based on “facts” search engines discover rather than the traditional ten blue links of results. For some, this is a boon, eliminating competition. For others, it’s a nightmare, sharply increasing SEO competition, often in unexpected (and to some, “unfair”) ways. How should marketers deal with the so called “knowledge graph” and the unprecedented changes it’s creating? Come to this session to hear some great forward-looking insights

About the speakers

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Bryson Meunier

Chicago-based SEO Director and mobile search optimization expert at Vivid Seats

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Chris Sherman

Executive editor, SearchEngineLand. Longtime search observer; occasional pundit. Interesting followers. bio from Twitter

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Matthew Brown

Head of Special Projects @SEOmoz Portland. Co-Founder at AudienceWise. Former Director of Search @NYTimes - I fight for the users. bio from Twitter

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andyatkinskruge

international search marketing specialist and speaker bio from Twitter

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When

Time 5:00pm6:15pm EST

Date Wed 3rd October 2012

Short URL

lanyrd.com/syccz

Official event site

searchmarketingexpo.com/east/

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