Direct Answers & The Knowledge Graph: Friend or Foe?

A session at SMX East 2012

Wednesday 3rd October, 2012

5:00pm to 6:15pm (EST)

We all want the best “results” from search engines, and increasingly we’re seeing “direct answers” based on “facts” search engines discover rather than the traditional ten blue links of results. For some, this is a boon, eliminating competition. For others, it’s a nightmare, sharply increasing SEO competition, often in unexpected (and to some, “unfair”) ways. How should marketers deal with the so called “knowledge graph” and the unprecedented changes it’s creating? Come to this session to hear some great forward-looking insights

About the speakers

This person is speaking at this event.
Bryson Meunier

Chicago-based SEO Director and mobile search optimization expert at Vivid Seats

This person is speaking at this event.
Chris Sherman

Executive editor, SearchEngineLand. Longtime search observer; occasional pundit. Interesting followers. bio from Twitter

This person is speaking at this event.
Matthew Brown

Head of Special Projects @SEOmoz Portland. Co-Founder at AudienceWise. Former Director of Search @NYTimes - I fight for the users. bio from Twitter

This person is speaking at this event.

international search marketing specialist and speaker bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 5:00pm6:15pm EST

Date Wed 3rd October 2012

Short URL


Official event site


View the schedule


Books by speaker

  • Google Power

See something wrong?

Report an issue with this session